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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, introduces an increased search engine optimization solution for plastic surgeons, concentrating on online visibility, individual interaction, and practice growth. Lauren's concentrate on ROI and interest for finding the important information that transform campaigns from great to excellent include establishing a grand scale multivariate test framework making use of fractional factorial analysis for recognizing ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast approach for forecasting ROI prior to media financial investment.

A 25-year veteran in the health care advertising and marketing room, Tracey began her job as a firm account individual for a selection of pharma brands and later on pioneered the advertising and marketing effort to introduce a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the model for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.