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Citadel, a fortress surgeon digital marketing electronic marketing firm, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on online visibility, client engagement, and practice growth. In her previous duty as VP of Biddable Media Daga concentrated on the advertising of health and wellness & wellness brands via all lifecycle phases: starting from clinical trial recruitment campaigns, with the pre-launch market-shaping, launch and promotional phase, finishing with license expiration and advertising sunsetting.

A 25-year expert in the medical care advertising and marketing space, Tracey began her profession as an agency account individual for a variety of pharma brands and later spearheaded the advertising and marketing initiative to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years showing Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.