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Citadel, a specialist digital advertising and marketing company, reveals an increased search engine optimization solution for plastic surgeons, focusing on on-line presence, person involvement, and method development. Lauren's focus on ROI and passion for locating the vital information that change campaigns from great to terrific include creating a grand range multivariate test framework utilizing fractional factorial evaluation for comprehending ROI possibility in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate strategy for forecasting ROI before media financial investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey started her occupation as a company account individual for an array of pharma brand names and later led the marketing effort to launch a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the model for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested three years showing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.