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Fortress Surgeon Digital Marketing (here.), a surgeon electronic advertising firm, reveals an increased search engine optimization service for plastic surgeons, concentrating on online visibility, individual involvement, and technique growth. Lauren's focus on ROI and passion for locating the crucial information that transform projects from excellent to fantastic include establishing a grand range multivariate test framework utilizing fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast approach for predicting ROI prior to media investment.

A 25-year professional in the medical care marketing and advertising space, Tracey started her career as a firm account person for a range of pharma brands and later spearheaded the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the model for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.