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Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, announces a broadened search engine optimization service for plastic surgeons, concentrating on online presence, patient involvement, and method development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health and wellness & wellness brand names with all lifecycle stages: starting from medical test recruitment projects, via the pre-launch market-shaping, launch and advertising phase, finishing with patent expiration and advertising sunsetting.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her career as a company account person for a range of pharma brands and later on pioneered the advertising and marketing effort to introduce a first-of-its kind site in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the model for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.