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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising firm, reveals a broadened search engine optimization solution for plastic surgeons, focusing on on-line visibility, individual interaction, and method growth. Lauren's focus on ROI and interest for locating the crucial details that transform projects from good to fantastic include establishing a grand range multivariate test framework using fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate approach for predicting ROI prior to media investment.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her occupation as a firm account individual for an array of pharma brands and later on led the marketing effort to introduce a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the version for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent 3 years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.