Specialist Digital Advertising

Citadel, a specialist electronic advertising and marketing firm, introduces a broadened SEO service for plastic surgeons, concentrating on online exposure, patient engagement, and method growth. In her previous duty as VP of Biddable Media Daga focused on the marketing of wellness & wellness brand names via all lifecycle phases: starting from professional test recruitment projects, with the pre-launch market-shaping, launch and marketing stage, ending with license expiry and advertising and marketing sunsetting.

Among the things Martin enjoys most about his role is the possibility to study and recognize the nuances of both well-known and new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the model for how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years educating Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.