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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing company, reveals a broadened search engine optimization service for plastic surgeons, focusing on online presence, person involvement, and technique growth. In her previous duty as VP of Biddable Media Daga concentrated on the marketing of wellness & health brand names with all lifecycle stages: starting from medical trial employment projects, via the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and advertising and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her job as an agency account person for a variety of pharma brands and later on headed the marketing initiative to launch a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the design for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.