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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing agency, announces a broadened search engine optimization service for cosmetic surgeons, focusing on online visibility, person engagement, and practice growth. Lauren's concentrate on ROI and passion for discovering the important information that change campaigns from excellent to fantastic include developing a grand range multivariate test framework utilizing fractional factorial evaluation for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for predicting ROI prior to media investment.

A 25-year professional in the medical care marketing and advertising area, Tracey started her job as a company account individual for an array of pharma brands and later on spearheaded the advertising effort to launch a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the version for just how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years showing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.