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Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, introduces an increased search engine optimization service for cosmetic surgeons, focusing on online exposure, patient involvement, and method growth. Lauren's focus on ROI and enthusiasm for locating the important information that transform projects from good to terrific include developing a grand range multivariate test structure using fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate approach for anticipating ROI before media financial investment.

A 25-year veteran in the health care advertising and marketing space, Tracey began her profession as a firm account individual for a range of pharma brands and later spearheaded the advertising and marketing effort to introduce a first-of-its kind site in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the industry. She believes Underscore is the version for exactly how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.