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Fortress Surgeon Digital Marketing, a doctor electronic marketing company, introduces a broadened SEO solution for plastic surgeons, focusing on on-line exposure, patient engagement, and method development. Lauren's concentrate on ROI and interest for discovering the vital details that transform campaigns from great to great include creating a grand scale multivariate examination structure making use of fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast method for predicting ROI prior to media investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her profession as a company account individual for a selection of pharma brands and later pioneered the marketing effort to release a first-of-its kind site in the glasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the model for how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.