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Fortress Surgeon Digital Marketing, a specialist electronic marketing company, announces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line exposure, patient engagement, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the vital information that change projects from great to wonderful include creating a grand range multivariate test framework using fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection approach for forecasting ROI before media investment.

A 25-year veteran in the health care marketing and advertising space, Tracey began her profession as an agency account person for a selection of pharma brands and later headed the marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the market. She believes Underscore is the version for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.