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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, introduces an increased SEO service for cosmetic surgeons, focusing on on-line visibility, person interaction, and practice development. In her previous role as VP of Biddable Media Daga specialized in the advertising of wellness & health brand names via all lifecycle stages: beginning with clinical trial employment projects, through the pre-launch market-shaping, launch and marketing phase, ending with patent expiration and advertising and marketing sunsetting.

A 25-year expert in the healthcare advertising and marketing area, Tracey started her job as a firm account person for an array of pharma brand names and later on led the marketing initiative to release a first-of-its kind portal in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the sector. She thinks Underscore is the version for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.