Specialist Digital Marketing

Fortress Surgeon Digital Marketing, a specialist electronic advertising company, announces an increased SEO service for plastic surgeons, concentrating on on-line presence, individual interaction, and technique development. Lauren's concentrate on ROI and interest for locating the vital details that transform campaigns from good to great include establishing a grand scale multivariate test framework using fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for anticipating ROI prior to media financial investment.

A 25-year professional in the health care advertising and marketing room, Tracey started her occupation as a firm account individual for an array of pharma brands and later spearheaded the advertising and marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the design for exactly how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.