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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing firm, announces an increased search engine optimization service for cosmetic surgeons, concentrating on online exposure, person interaction, and method growth. Lauren's concentrate on ROI and passion for finding the crucial information that transform projects from excellent to excellent include developing a grand scale multivariate test framework using fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast strategy for forecasting ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing room, Tracey began her job as an agency account individual for a variety of pharma brand names and later on spearheaded the marketing effort to launch a first-of-its kind website in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the design for just how media and advertising agencies should, and will, develop in the future.

While at Underscore, she spent three years teaching Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.