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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising agency, announces a broadened search engine optimization solution for plastic surgeons, focusing on on-line visibility, patient involvement, and method growth. Lauren's focus on ROI and interest for finding the important details that transform campaigns from good to wonderful consist of developing a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast strategy for predicting ROI prior to media financial investment.

Among the important things Martin enjoys most regarding his duty is the possibility to research and comprehend the nuances of both new and well-known markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

He leads a group of media strategy, media planning, media acquiring and media execution specialists that collaboratively make certain that campaign goals are achieved in order to take full advantage of engagements and ROI. Lauren's job in electronic and media began in the 90's, just as digital came to be a viable advertising and marketing network.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.