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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing agency, introduces a broadened SEO service for cosmetic surgeons, concentrating on online presence, person involvement, and practice development. Lauren's concentrate on ROI and interest for finding the important details that transform campaigns from excellent to terrific consist of developing a grand range multivariate test structure making use of fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate approach for predicting ROI before media investment.

A 25-year professional in the healthcare marketing and advertising area, Tracey began her occupation as an agency account individual for a variety of pharma brand names and later on led the advertising initiative to introduce a first-of-its kind website in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the design for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.