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Citadel, a Fortress Surgeon Digital Marketing digital marketing company, introduces a broadened SEO service for cosmetic surgeons, focusing on on-line presence, client engagement, and practice growth. Lauren's focus on ROI and passion for locating the important information that transform campaigns from good to fantastic consist of establishing a grand range multivariate examination framework utilizing fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast technique for anticipating ROI prior to media financial investment.

A 25-year veteran in the health care marketing and advertising space, Tracey began her profession as a company account individual for a selection of pharma brands and later on spearheaded the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

He leads a group of media method, media planning, media acquiring and media execution specialists that collaboratively make certain that project goals are attained in order to maximize interactions and ROI. Lauren's job in electronic and media began in the 90's, equally as electronic became a sensible advertising and marketing channel.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.