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Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on online visibility, person interaction, and technique development. Lauren's concentrate on ROI and interest for locating the critical details that transform campaigns from excellent to fantastic include developing a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for predicting ROI before media investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey started her occupation as a firm account person for a range of pharma brands and later on led the advertising and marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the model for just how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.