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Citadel, a doctor electronic advertising agency, introduces a broadened SEO solution for plastic surgeons, concentrating on on-line exposure, individual interaction, and practice development. Lauren's focus on ROI and enthusiasm for locating the critical information that change projects from good to great consist of establishing a grand scale multivariate test structure making use of fractional factorial analysis for recognizing ROI possibility in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection strategy for forecasting ROI before media financial investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey began her profession as a company account individual for an array of pharma brand names and later led the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare room.

He leads a team of media strategy, media preparation, media buying and media implementation specialists that collaboratively guarantee that campaign objectives are attained in order to maximize involvements and ROI. Lauren's job in electronic and media began in the 90's, just as electronic ended up being a feasible advertising and marketing channel.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.