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Fortress Surgeon Digital Marketing, a doctor electronic marketing company, announces a broadened SEO solution for plastic surgeons, focusing on on-line exposure, patient interaction, and technique development. Lauren's focus on ROI and interest for locating the crucial information that change campaigns from great to great consist of establishing a grand scale multivariate examination framework using fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate method for anticipating ROI before media investment.

Among the things Martin enjoys most concerning his duty is the opportunity to study and understand the subtleties of both well established and brand-new markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the market. She believes Underscore is the model for just how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years showing Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.