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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, introduces an increased search engine optimization solution for cosmetic surgeons, concentrating on online visibility, individual interaction, and technique development. Lauren's focus on ROI and interest for locating the critical details that transform projects from great to terrific include creating a grand scale multivariate examination framework utilizing fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast method for predicting ROI before media investment.

One of the important things Martin takes pleasure in most regarding his function is the opportunity to study and comprehend the subtleties of both established and brand-new markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the version for exactly how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent three years showing Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.