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Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing agency, announces a broadened search engine optimization service for plastic surgeons, focusing on online exposure, patient interaction, and method growth. In her previous role as VP of Biddable Media Daga focused on the marketing of health and wellness & health brands through all lifecycle stages: beginning with professional test recruitment projects, via the pre-launch market-shaping, launch and advertising phase, ending with patent expiration and marketing sunsetting.

A 25-year veteran in the healthcare advertising and marketing area, Tracey began her occupation as an agency account person for a variety of pharma brands and later on led the advertising initiative to release a first-of-its kind site in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the design for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.