Outbound Telemarketing

Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, client interaction, and technique growth. Lauren's concentrate on ROI and interest for locating the crucial information that change campaigns from excellent to excellent include establishing a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for predicting ROI prior to media investment.

Among the important things Martin appreciates most regarding his role is the chance to research and understand the subtleties of both new and recognized markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.