Social Media SMM

Citadel, a Fortress Surgeon Digital Marketing digital advertising company, reveals an increased SEO service for plastic surgeons, focusing on on-line exposure, person involvement, and practice growth. Lauren's focus on ROI and passion for locating the essential details that change campaigns from great to wonderful consist of developing a grand range multivariate test structure using fractional factorial analysis for understanding ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection technique for anticipating ROI prior to media investment.

A 25-year professional in the health care advertising and marketing room, Tracey started her career as an agency account individual for an array of pharma brand names and later on led the advertising and marketing effort to release a first-of-its kind website in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the model for how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.