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Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing agency, introduces an increased SEO service for plastic surgeons, focusing on online visibility, client involvement, and method development. In her previous duty as VP of Biddable Media Daga concentrated on the marketing of health and wellness & wellness brand names via all lifecycle phases: starting from medical test recruitment projects, via the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising sunsetting.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her occupation as an agency account individual for a range of pharma brand names and later spearheaded the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the sector. She thinks Underscore is the model for just how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.