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Fortress Surgeon Digital Marketing, a doctor electronic marketing company, introduces an expanded search engine optimization service for plastic surgeons, concentrating on on-line exposure, patient engagement, and technique growth. Lauren's focus on ROI and passion for locating the important information that transform campaigns from excellent to terrific include creating a grand range multivariate test structure making use of fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast technique for forecasting ROI before media financial investment.

A 25-year veteran in the healthcare marketing and advertising space, Tracey began her profession as a firm account individual for a variety of pharma brands and later pioneered the marketing effort to introduce a first-of-its kind website in the glasses and eyecare area.

He leads a group of media strategy, media planning, media purchasing and media execution professionals that collaboratively make certain that project goals are achieved in order to take full advantage of interactions and ROI. Lauren's occupation in electronic and media started in the 90's, just as electronic came to be a feasible advertising and marketing network.

While at Underscore, she spent three years educating Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.