Social Media SMM

Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, introduces an expanded SEO solution for cosmetic surgeons, focusing on on-line presence, individual involvement, and practice growth. Lauren's focus on ROI and enthusiasm for finding the critical information that change projects from good to wonderful include establishing a grand scale multivariate test framework utilizing fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection approach for forecasting ROI prior to media financial investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey began her job as a company account individual for a variety of pharma brands and later on pioneered the advertising effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the version for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent 3 years showing Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.