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Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing agency, introduces an increased SEO service for plastic surgeons, concentrating on online presence, client engagement, and practice development. Lauren's focus on ROI and interest for discovering the vital information that transform projects from good to terrific consist of developing a grand range multivariate examination structure utilizing fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection approach for forecasting ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising space, Tracey began her job as a company account person for a variety of pharma brands and later headed the marketing effort to introduce a first-of-its kind site in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the design for exactly how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.