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Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing firm, introduces a broadened SEO service for plastic surgeons, focusing on on-line visibility, individual involvement, and practice growth. In her previous duty as VP of Biddable Media Daga specialized in the advertising and marketing of health & wellness brand names via all lifecycle phases: beginning with professional test recruitment projects, via the pre-launch market-shaping, launch and advertising phase, ending with patent expiration and advertising and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing room, Tracey started her job as an agency account person for a range of pharma brand names and later led the marketing initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the version for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years showing Online search engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.