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Fortress Surgeon Digital Marketing, a doctor electronic advertising company, reveals an expanded SEO service for cosmetic surgeons, concentrating on on-line visibility, individual interaction, and method growth. Lauren's concentrate on ROI and interest for locating the crucial details that change campaigns from excellent to fantastic consist of developing a grand range multivariate test framework making use of fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection technique for anticipating ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising room, Tracey started her profession as an agency account individual for an array of pharma brand names and later pioneered the marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the model for exactly how media and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years educating Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.