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Citadel, a doctor electronic advertising agency, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on online exposure, patient involvement, and technique growth. In her previous function as VP of Biddable Media Daga focused on the advertising and marketing of health & health brands through all lifecycle phases: starting from clinical test recruitment campaigns, with the pre-launch market-shaping, launch and marketing stage, finishing with license expiration and advertising and marketing sunsetting.

One of the important things Martin appreciates most regarding his duty is the possibility to research and recognize the subtleties of both brand-new and well established markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic distinction in the industry. She thinks Underscore is the model for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.